During my collaboration with the Koreaboo team, I have worked with the CEO, developers, writers, and influencers to help come up with ideas and deliverables needed for various campaigns which consisted of content images, banner advertisements, and promotional material for both digital and print media.
The main design process consisted of a back and forth feedback session with the involved parties until completion of the deliverable was met. I've learned that it was a team effort in order to create great original content. In order to create aesthetics that matched the brand, I did my due diligence and researched the brand and discussed with the stakeholders on the attributes they wanted to showcase. It helped a lot that I was an avid fan of the Korean pop music industry prior to working on this project, and so my past knowledge of the genre helped me fuse the vibrant and uniqueness of Korean pop culture with Koreaboo’s brand to come up with a design style that matched both the tone and voice of Koreaboo and its content.